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Searching for "Bi Sheng"
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Letao Cuts Ad Spend by 80%

China Business News, 11/29/11

Bi Sheng, CEO of Chinese B2C online shoe retailer Letao, revealed recently that a decline in sales has led to the company's decision to cut 80% of its marketing budget. Read More

Letao Begins New Round of Funding

Sootoo, 12/21/10

Reports today say that Chinese B2C online shoe retailer Letao is preparing to begin a new round of funding possibly totaling more than RMB 200 mln. Read More

Letao Denies Baidu to Take Part in Funding

Tencent Tech, 6/03/10

CEO Bi Sheng has denied rumors that Chinese B2C online shoe retailer Letao will receive funding from Baidu (Nasdaq: BIDU), but acknowledged that Letao has plans for more funding. Read More

Letao Lands USD 10 Mln Second-Round Investment

Securities Times, 6/04/09

Chinese online toy and shoe retailer Letao has landed USD 10 mln in its second round of funding, on top of the several million it received in the first round since its launch in April of last year. Read More

Former Baidu Manager Launches Toy E-commerce Site

Sohu IT, 6/30/08

E-commerce website Letao.com formally launched today. Read More